QUITTER was a fun dabble into design. Hopefully my designer friends won't laugh, since I really like messing around in their territory.
A friend had a fun product idea around using Apple Watch to help people "quit" bad habits. The pitch essentially was: by recognizing a motion, you could train away certain bad behaviors. I chose to think of how this would feel for smoking.
Approaching this "product" I wanted something that would become a daily habit. Why? Because that's precisely how smoking works. Smokers form routines throughout their days that center around smoking. By creating a product that can become a tech-replacement for a cigarette, I hope to replace a bad habit with a benign one. For this reason, I focused on a couple main elements of the product:
1. Log a Light Flow - Increase stickiness, a la MyFitnessPal. Ancillary benefit of knowing the severity of the smoking habit.
2. Your Smoking Stats - Quantified self, progress, and positive reinforcement
3. Social - Keep the user accountable to their friends and family
4. Personal Journal - Recommended to record emotions as you transform yourself
Upon wireframing the product, I figured that I could get away with not using an Apple Watch integration in the "go to market" version, since the log a light flow was pretty simple and easy. However, in the future, this could be added in a number of places - the first time user onboarding or in a phased onboarding approach as the user becomes more engaged.