Education & Coursework

Columbia University, Middle Eastern Language and Culture / Business Management

New York, NY

Featured Coursework: Strategy Formulation, Thinking & Decision-Making, Statistics with Calculus, Financial Accounting, Marketing Management, and Science, Technology, & Society

 

Continuing Coursework:

General Assembly (Long Format Courses): Law for Startups, Product Management, Programming for Non-Programmers

General Assembly (Short Format Courses): Metrics that Matter, Scrappy Marketing Strategies: SEO & Email Campaigns

 


Career

Expert-in-Residence, General Assembly

San Francisco, CA

-Assist the lead instructor in teaching the basic skills needed for a product management career

-Hold weekly office hours for students to help dive deeper into confusing concepts, develop their products for the course, and offer experience and advice "from the field"

-Grade assignments and offer guidance throughout the course on topics ranging from Market Size Analysis to Roadmapping to Technical Skills

 

Product Manager, StyleSeat

San Francisco, CA

-Lead feature concepting, development, testing, and iteration for payments products  

 

Product Manager, Wrapp

San Francisco, CA

-Roadmapped, planned iterations for, and managed all user-facing products: Android app, iOS app, & web app
-Created wireframes and specifications for new features, and met with relevant stakeholders to sync all departments on release themes

-Queued all feature requests from external teams (marketing, sales, merchant product), prioritized these feature requests, and was accountable to stakeholders in reporting progress or reasons for not building

-Staunch advocate for understanding the opinions, needs, and pain-points of the user -Followed through on reporting successes and failures of features implemented, with relevant metrics, to relevant parties, alongside suggestions on how to improve -Delivered user-facing product updates at all-hands meetings

-Facilitated optional all-hands design feedback meeting, creating an open and feedback oriented design culture, where all participants felt informed and designers could test-drive ideas in a low-stakes way

-From wireframing new concepts, to creating state diagrams, to ensuring follow-through on iterations, I help turn business goals into a reality in a user-first way

Accomplishments

  • Shipped consistently on-time releases across platforms

  • Grew the product team and sourced, interviewed, and hired an iOS developer and UX designer

  • Instituted the first official usability testing session at Wrapp, and continually ran “field” usability tests to validate designs before implementation 

 

Key Partner Development, Wrapp

San Francisco, CA

-Forge and strengthen strategic partnerships with retail companies, press outlets, and platform partners

-As a salesperson, met or exceeded new partnership goals for 5 months heading into busiest season for the company

-Create innovative campaign strategies to maximize social graph impressions and bottom line for the retailers on disruptive mobile fiend-to-friend marketing platform

-Join in pre-launch phases and adapted roles through go-to-market stage, to viral growth stage, then to Series B and development stage through scaling. In initial phases, created all content for social channels, drip campaigns, and user-facing communications and served as customer support representative in addition to normal responsibilities.

 

Product Development Intern, Campfire Labs (acquired pre-launch by Groupon)

San Francisco, CA

-Contributed to the design and user experience of music activity for later-purchased group sharing application Slice

-Conducted beta group user-testing to fix interaction design problems and ensure slick flows

-Became adept at Adobe Illustrator, Balsamiq Mockups, and Flinto interactive prototyping, but soft-skills around working with designers and engineers were probable the most valuable experience

 

Campus Team: Social Media, Rent the Runway

New York, NY

-Managed Twitter and Facebook content for Columbia University's chapter of Rent the Runway

-Gained traction via online contents and guerrilla marketing tactics, requiring adaptability and technology skills 

 

Advertising and Publishing Intern, Rolling Stone Magazine (Wenner Media)

New York, NY

-Digital strategy formation, including creating online advertising sales pachages for rollingstone.com

-Compiled advertising sales reports for IFC Films and Pepsi Co.

-Created advertising packages for omni-channel retailers and fast-moving consumer products

 

Corporate Sales and Marketing Intern, Evans Hotels

San Diego, CA

-Evaluated and executed digital marketing opportunities for hotel group, including streamlining SEO, managing AdWords, budgeting display advertising, and generating content for social channels

-Managed VIP client accounts and marquee events for Evans Hotels, including AAA Rated Five-Diamond property, The Lodge at Torrey Pines

-Completed six-figure negotiations with National Public Radio stations and NBC to increase brand awareness

-Planned a series of craft beer focused events, including San Diego Beer Week keynote event


Skills & Interests

Technical: proficient in Adobe Creative Cloud, proficient in interactive prototyping & mockups, building front-end web development skills 

Languages: native English, fluent Spanish, proficient Farsi, conversational Swedish

Interests, Hobbies, & Organizations: Friends of the Urban Forest, Columbia University Ski Team, WBAR Radio host, yogi, avid bike rider, craft beer drinker

 

Affiliations

Spinsters of San Francisco, Friends of the Urban Forest, Columbia University Ski Team, Delta Gamma Fraternity, Columbia University Greek Judicial Board, WBAR Radio Show Host

 

Professional Development

Columbia University, Class Agent

San Francisco, CA — August 2013 - Present
-Alumni outreach and fundraising initiatives for Columbia College in the Bay Area

Columbia University, InVentEd Curriculum Design

New York, NY — January 2012 - April 2012
-Designed curriculum for Columbia Global Centers, create partnerships between Columbia, Startup Chile, & Santiago Universities

Delta Gamma: VP: Social Standards, Honor Board Member-at-Large, New Member Educator

New York, NY — September 2010 - January2012
-Held numerous leadership positions for Delta Gamma Fraternity